Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
The LANGUAGE OF FASHION
EMAIL NEWSLETTER / FASHION COPYWRITING
Under the mentorship of Et Al’s Creative Director and Project Runway winner Anthony Capon, WE accelerateD digital production for e-commerce imagery and our tri-weekly Mailchimp marketing emails.
Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
Under the mentorship of Et Al’s Creative Director and Project Runway winner Anthony Capon, We accelerated digital production for e-commerce imagery and our tri-weekly Mailchimp marketing emails.
Marketing email / email newsletter
Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
REAL
ACTIVITY
align emaiils to reflect new arrivals and real store movement
Under the mentorship of Et Al’s Creative Director and Project Runway winner Anthony Capon, WE accelerateD digital production for e-commerce imagery and our tri-weekly Mailchimp marketing emails.
Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
REAL
ACTIVITY
align emaiils to reflect new arrivals and real store movement
Under the mentorship of Et Al’s Creative Director and Project Runway winner Anthony Capon, WE accelerateD digital production for e-commerce imagery and our tri-weekly Mailchimp marketing emails.
Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
The LANGUAGE OF FASHION
Email Marketing / Fashion Copyrighting
Under the mentorship of Et Al’s Creative Director and Project Runway winner Anthony Capon, WE accelerateD digital production for e-commerce imagery and our tri-weekly Mailchimp marketing emails.
Fashion copywriting for email - to be skimmable, informative, with subtle branding to ensure confident online shopping.
Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
FASHION COPYWRITING
Panel Bag,
Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
USP's for each garment
Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, let's find your unique online hook.
contact Us.25
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, let's find your unique online hook.
contact Us.25
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, let's find your unique online hook.