Founded by Christine and Les Doughty in 1987, SHOW.ROOM Knitwear evolved into Et Al, A long-standing Melbourne fashion brand with four brick-and-mortar stores across Melbourne and Sydney. I joined Et Al, working with Project Runway winner Anthony Capon, to refine the tri-weekly newsletter and refresh how garments were positioned online. From editing photos to writing copy and researching collections, I helped speed up production while keeping communication as considered as the clothes themselves.